Home | Blog | Disputes | Hermes vs Metabirkin

French luxury brand, Hermes, has finally filed a trademark to protect its name in the Web3 space, following a high-profile court case with Metabirkin NFT creator, Mason Rothschild, that started last December.

Notably, the Web3 goods and services include downloadable software for generating non-fungible tokens (NFTs) used with blockchain technology, downloadable computer software for trading, viewing, storing and/or managing virtual goods, digital collectibles, cryptocurrencies and NFTs, digital wearables, accessories and toys authenticated by NFTs.
The luxury fashion brand also signalled plans for the metaverse by seeking to cover virtual, augmented or mixed reality headsets; wearable computer peripherals adapted for use with computers regarding virtual reality; virtual reality glasses; holograms; shirts fitted with sensors for use with computers regarding virtual reality; virtual reality gloves; and downloadable computer files for interacting with and/or managing virtual goods, places or characters.

Besides NFTs and virtual reality, the trademark application also covers retail store services featuring digital wearables; an online marketplace for buyers and sellers of virtual goods; and financial services including providing electronic transfer of a virtual currency for use in connection with digital collectibles and NFTs.

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